Good morning you awesome, vicious, and delicious camera geeks! Usually I’m here to tell you guys about my latest YouTube video.
Now there’s no real set goal as far as views are concerned but in my experience, it seems like 1000 views is the bare minimum one should reach. It’s like a magical number in that, after 1000 views people new to the channel are likely to view the video more but if it’s lower people tend to get the impression, often falsely, that it’s not a worthwhile video to watch.
So getting back to my latest video, which was uploaded 2-3 days ago, I didn’t even promote it here yet when I noticed it had already hit that “magical” 1000 view criteria!
Here is the video…
Now you may think it’s because I’m using one of those catchy YouTube titles “NO ONE Knows This Lens But…” π
But I tell you, that’s not the case! Well yes, I did use that kind of title but I’ve used titles like that before and the videos still struggled to get views.
And when I use a title like that, I mean it! In the case of my latest video I would say probably five out of a hundred people would know this amazing bargain “Noctilux KILLER” lens.
Now I don’t think the content or the photos were any better than any of my other videos. And I didn’t do any other promotion on it other than my usual Instagram and Facebook.
And in addition, it doesn’t have that many likes or comments which usually help spike up video views. So what could it be?
In my opinion, it’s the raw, unmitigated power of the YouTube algorithm at work. In my view, there’s no other explanation for it.
If the YouTube algorithm is in your favor it pushes the video to be seen by the countless numbers of people who watch YouTube around the world.
But if the YouTube algorithm is not in your favor, your videos will suffer a sad fate of being pushed into oblivion.
So many of my videos have started with low views that stayed that way for months and months until it was actually discovered by viewers who liked it, with no help from the YouTube algorithm.
Here’s a good example of a video that started off very slowly but is now one of the more popular videos on my channel.
Unless you’re a very large and popular channel, of which mine is not, the YouTube algorithm can be quite unpredictable.
I’ve seen many wonderful smaller channels with low views but great content and it made me wonder how much the YouTube algorithm actually hindered their growth by not pushing the content.
Now as far as my own channel is concerned, I’m not saying every video is great. In fact, I know my production values suck compared to many other channels. I know some videos are long and boring. I know not everyone is a fan of the shades ππ I take responsibility for it and am trying to improve the overall experience for the viewers.
But the bottom line for me has always been to provide camera freaks and geeks with the best information and pictures that I can.
Another thing I’ve learned is never to become complacent. You’re only as good as your last video on YouTube and just because today’s video does well doesn’t mean the next one will do any good.
My best advice for anyone with a small YouTube channel is this…
Believe in your content above all else. Yes, it’s a competitive world and production values are important. Video quality is important. Lighting is important. Audio is super important. But if you don’t have content that you’re passionate about, content that you believe in, all that production is just fluff.
If you have a YouTube channel I would love to hear your thoughts, tips, and advice! Thanks for reading and have an amazing day you guys! ππΈβ€οΈπ































