Iconic American Cameras Part I: The Argus C3

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I was looking to do something in honor of the 4th of July Independence Day holiday on Tuesday. I think classic American cameras don’t get enough spotlight.

I thought to myself, what is the most iconic American camera? What camera would qualify as an American Camera Legend? There have been quite a few of them, but for some reason none came to my head right away. When you think of iconic German cameras, right away you probably think of Leica, Rollei, or the early Contax cameras. Japan, you easily think of Canon, Nikon, Pentax, etc, etc.

American? First thing that came to my mind was Kodak, but Kodak was iconic mostly as an American film manufacturer. Sure they had a bunch of cameras too, but a lot of them were rebranded imports or cameras that were part American, part foreign (usually the lenses). It was films like Kodak Kodachrome or Ektachrome that made Kodak an American icon.

I thought of Polaroid too and certainly some of their cameras such as the Land Cameras or the One Step series would qualify. But again, a lot of the best Land Cameras had Japanese lenses on them.

The only one I could clearly say is an American Camera Legend is the Argus C3. Well, let’s say it might be the most iconic American camera in my collection. So if you can think of a more iconic American camera, feel free to let me know. I’m just saying this is the most iconic made in the USA camera in my collection.

AS A CAMERA

The Argus C3 is a 35mm rangefinder camera made by Argus of Ann Arbor, Michigan from around 1939 to 1966.

The camera features a 50mm f/3.5 Cintar lens which was made by other companies among them the most well known was Bausch & Lomb, another famous American optical manufacturer.

The lens can be removed and there are a few other lenses which can be used on the C3, though in my personal experience, I’ve never seen a C3 in the flesh with any lens other than the 50mm Cintar. The Cintar is actually the fastest at f/3.5 while the other lenses (35mm/100mm/135mm respectively) have a very slow and boring f/4.5 as their fastest aperture.

The camera has a shutter speed range of 1/10 to 1/300 plus B and the lens as an aperture range from f/3.5 to f/16. The rangefinder focuses from around 3 feet to infinity and is coupled.

There were a few revisions to the C3, but I think they are all pretty much the same cameras or at least nothing really earth shattering in the revisions. The original “C” model has an uncoupled rangefinder.

IMPRESSIONS

The first thing that strikes you about the Argus C3 is the awesome retro look. But this isn’t a Fuji or Olympus digital camera dressed up as retro. This thing is from 1939 to 1966…it IS retro! 🙂

Its nickname is “The Brick” and it does look and feel like a funky, chunky brick! In pictures, it looks smaller to me than it actually is in real life. I remember being quite surprised by the size of this camera when I first got it.

I remember seeing the camera numerous times on television, as a prop in print ads, and in movies, most notably in one of the Harry Potter movies.

It makes a great prop I must say!

IMAGE QUALITY

I know without pictures “it didn’t happen” but I’m not going to lie, I don’t have any photos from this camera that I’d consider remarkable.

The lens, at least on my sample, was of average quality and many of my shots were in poor focus or blank. The ones that were sharp seemed decent but nothing I’d call spectacular. Don’t forget, this was a camera designed and priced to sell to the masses, it was not and is not a Leica. I can and do blame myself for not producing decent pictures with the camera, but I don’t think the Argus C3 would mind if I blamed it too 🙂

Sure, don’t get me wrong, you can get some nice pictures with it, but then again you can get nice pictures with almost any camera. If you want a camera to take those shaky, out of focus, softish hipster images, this might be the camera for you.

I’m not sure if the rangefinder was off or the shutter or something else I was doing wrong. It might just be my particular camera and lens. Nevertheless, it’s not a camera I’m really interested in putting another roll of film through as I have a lot of other film cameras to review!

PRICE & COLLECTIBILITY

The Argus C3 is a good example of “collectible” not translating to “expensive.” Argus made millions of these mass produced cameras and while beautiful (to me), it is not an out of this world picture taker. People know that and it shows in today’s used prices which can go as low as $10, though the average prices for these cameras seem to be trending at between $15 to $30.

The C3 is also a good example of a camera looking like it’s worth more than it is. I’ll bet on any given day, someone comes across one of these in their attics and knowing today’s appetite for anything retro, they probably think it’s worth a lot. Then they check prices on eBay only to be disappointed by the low prices these cameras command.

AS AN ICON

As I said at the start, the Argus C3 is an American Camera Legend. The camera sold in the millions and helped to popularize 35mm photography in America.

By doing so, they probably helped Kodak sell a boatload of film in the USA as well. So even though the C3 wasn’t and isn’t (in my opinion) a great shooters camera, it is indeed a legendary camera. A Camera Legend.

So if you’re a camera collector, and a patriotic American, you don’t just want one, you need to have one in your collection!

The looks alone will bring a smile to your face and amazement to your non camera knowlegeable but retro loving friends. Just think twice before you waste any film on it. My two cents! 🙂

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